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CRAFTSMANSHIP Crumrine Manufacturing Jewelers | |||||||||
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We hope the following information will help you better understand our product development standards and operational philosophies. They highlight what we feel are the most important factors to consider when choosing a premium line.
EXPERIENCE: As Crumrine enters its second half-century in business, one
thing is for sure - the company has more experience in
the design, production, distribution and sales of western buckles and
accessories than any other manufacturer. No one else can make this
claim. INNOVATION: The company's founder, Charles Crumrine, actually pioneered the most
prominent manufacturing processes (later used by other companies) to make
western buckles and accessories. In this new century, Crumrine continues to push the boundaries of innovation
by experimenting with alternative production methods and materials,
and then implementing the best results of both into each subsequent
product release. ORIGINALITY: Crumrine products have always represented
"original" styles and designs - a fact that out
customers have come to rely on. One look at the offerings of other
manufacturers and it is easy to spot their attempts to "knock-off" the
look and feel of top selling Crumrine merchandise. QUALITY: Each product we make goes through no less than fifteen
manufacturing processes. Our penchant for perfection is a common thread
held by each skilled craftsman from blanking to boxing. Some
manufacturers may say this level of detail and quality control is
overkill, but our customers wouldn't change a thing. PRIDE OF WORKMANSHIP: We encourage all our customers to make direct
comparisons between Crumrine products and similar offerings by other
manufacturers. Our competition is not so bold. We want our customers
to inspect, feel and personally evaluate what this market segment has to
offer. We're more than confident - and more than proud that the
differences speak for themselves.
VALUE: Crumrine customers specifically purchase our products
because of their perceived and intrinsic value. Research shows that
our average customer will keep and actively wear their Crumrine product
more than nine years. The company refurbishes thousands of products
each year for its customers, many being more than twenty years old. PRODUCTION STANDARDS: Crumrine products are still manufactured
the old-fashioned way-without money saving mechanical or material
shortcuts. Each process still retains the same amount of hand work
and hand inspection that we used more than twenty-five years ago.
SATISFACTION GUARANTEED: Crumrine products are backed up by a lifetime guarantee against material defects and workmanship. But we go one step further by guaranteeing the salability of our merchandise. Any items that our customers feel are not selling in their area may (at the discretion of Sales Management) be returned or replaced with alternative merchandise of equal or greater value.
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